What Is the Future of SEO in 2016 Going to Be?

Over the last couple of years, the world of SEO has changed a lot, and we can expect even more changes as we head into 2016. You have probably heard about the RankBrain update – a whole new section of the Google Algorithm which Google uses to help to determine the rankings for search queries that it has never seen before.

Believe it or not, around 15 percent of the queries that Google gets each day are ones that are new to the search engine. With those queries, it has no prior knowledge that it can use to decide how a website should be ranked, so it needs to determine site authority and quality based on factors such as the context of the keywords, and on-site optimization. It can’t look at bounce rate and CTR – things that it uses for more popular queries, because the metrics aren’t there. In addition, it doesn’t have the luxury of having had real humans verify the websites. Google does have a search quality team, but they stick to the most popular queries most of the time, to optimize the quality of the search experience for as many people as possible.

So, given that knowledge, what should you be focusing on for 2016?

New SEO Tips for 2016Well, RankBrain is a complex, machine learning algorithm. Google has not disclosed what exactly it looks at when trying to figure out rankings, but it is safe to say that things like page loading times, valid HTML, the age of the domain, the freshness of the content, and the keyword density of the content will have an impact on rankings.

Google is getting a lot better at telling the difference between natural keyword inclusion and spam, and things like context matter too. If you write about Jaguars and mention an engine, your website is unlikely to appear in the results for a search for someone looking for jaguars, the animals, for example.

But RankBrain isn’t the only big SEO change these days. There’s also a lot to think about in terms of local SEO. Today, smartphones are the primary means of engaging with the web for a lot of people. If you want to reach a local audience – which a lot of small business owners do – then local ranking factors and mobile friendliness are things that you should pay attention to.

Mobilegeddon was a big story in 2015, and we are likely to see even more refinements to mobile search in 2016, and even more attention paid to local listings and location in rankings.

As a business owner, you really should pay attention to local listings. Having a presence on Google Maps, and Bing Maps, and updating your profile on other directories and sites too, will help you to improve your rankings significantly with users who live in your area, or who are visiting them.

Search has changed a lot since the days when it was all about link volume and keyword density, and as we head into 2015, things like usability, quality, content, and more will become even more important. Social media is coming back to the forefront in terms of importance as a ranking factor too – to the point that Google recently bought back access to Twitter’s firehose. Doubtless other social media profiles will become important over the coming months.

While the world of Edmonton seo is changing, for the most part the rules remain the same – write quality content and design for your users, don’t spam, but market yourself via social media. With that strategy it is hard to go far wrong.

Click here to go to the Facebook page for the seo company that will be following these tips for this coming year.

Top 7 Latest Mobile Web Design Trends in 2015 and 2016

mobile web design trend
The wave of web design is never settled. Today we have a different thing and tomorrow will be totally a different idea with a new approach. It even gets more rapid with mobile web designs. I presume that because the mobile device has become like an extended body arm that is why things get a bit faster in making the best designs to make these gadgets more tempting. At the close of 2014, mobile users saw the introduction of flat UI and interactive web designs. That was then and time has moved really fast. A very popular question today is what consumers expect in mobile Vancouver web designs in 2015 and 2016.

For starters, things will get more interactive. Yes of course they are already interactive but we are not really there. Innovators are bringing in more creative ideas to solve every real and imaginative problem that mobile users are getting today.

If you are wondering what trends are in store for you as we head to the close of 2015 and usher in 2016, here are 7 mobile web design trends you should look forward to:

Interactive story telling

Brands have already started to tell their stories but this is only the beginning of the full story. Things will get more interactive as consumers will be provided with graphics to get information about the brands they care about. Solutions will be offered instantly through videos, texts and other graphical elements. The integration of brand strategies into the mobile web development will take over from any other form of marketing and be the force which commands sales.

Scrolling will get bigger

I know you are saying that you are already scrolling but you still cannot have the full content paradigm in your scroll, right? In 2015 going forward, all that you wish to see will be integrated into the scroll and you do not have to go to a next page. It will be one-scroll for all-content.

Really small background images or none

Websites have been flanked with huge background images to make them presentable but loading time is slow. This is ending and smaller images will be used. I have already seen websites which have moved on from using any background images. Loading speed is high and this will be a popular trend now and in 2016 forwards.

Highly personalized content

“Mobile web designers are getting it all right with what customers want.” says Herbert Williamson, a web designer in Vancouver, BC. “Today and in the future, these designs will get more personalized. Customers’ information gathering will get to a higher level in pursuit to providing each individual with the kind of content they prefer. It will get easier to track down customers’ preferences and keep them glued to their mobile gadget screens.” Find out more at Herbert’s website

It is time for background videos

Time has finally come to move away from background images and usher in video backgrounds. Brand information will now be available in motion and customers are more likely to embrace the change and live with it for the foreseeable future. Could you picture having a video background on web pages? In 2015 and 2016 this will be not a dream but a reality.

Typography for marketing

In the past, typography has been used for Vancouver web design decorative purposes. This will not be the case in the future anymore. Brands will be looking to take advantage of every element on their websites. Typography will become a very crucial part of brand marketing. Font faces will be used to get the attention of customers. It will be no longer be the time to use any font and expect customers to play along with a boring choice. It will be a time for marketers to think before settling for conventional Times New Roman or Arial. We are looking to a future where there will be freedom to use fonts which have been avoided so far. Different styles will be associated with different entities and thus serve as a way of creating uniqueness.

Infographics will find a more central role

The advent of Infographics made complex information more useful to consumers. In 2015 and 2016, this will continue but the work will be made easier for the mobile users. Infographics will be used to break down all the information customers need. Nobody will have to read chunks of textual information since all the data will be summarized and digested for the final user to find it readily useful.

A Beginner’s Guide to SEO

beginners guide to seo

SEO or search engine optimization is one of the most important if not the most important concepts in online marketing. You may have heard this term before, however, understanding SEO and how to use it for your advantage isn’t exactly child’s play. In this guide, we’ll give you a starting point on this amazing topic so you can get more acquainted with it.

What Exactly is SEO?

In layman’s terms, SEO is a strategy or combination of web marketing strategies that enable a website to appear on the first results in Google or any other search engines when someone types a specific keyword or set of keywords. As you may have noticed, using SEO can be very beneficial for online businesses and marketers in general.

Why do You Need It?

increase trafficHere are a few statistics which show the importance of having SEO done in your website should you want above average traffic and results:

  • 93% of website traffic is brought on by clicking on results originating from organic searches, meaning, those that are listed from 1 to 10 after the visitor types a keyword or set of keywords in a search engine.
  • Up to 80% of people ignore paid results and focus solely on organic ones according to that same research made by company imForza.
  • Only 25% of people look farther than Google’s first results page
  • Leads coming from SEO have a 15% close rate, almost ten times as much as those coming from other sources including mail and printed ads (less than 2%)
  • 18% of clicks go to Google’s first result- 10% of clicks go to Google’s second result
  • 7% of clicks go to Google’s third result

Your website can achieve the following with an effective SEO campaign:

  • Brand awareness: Being on the top results will ensure people in your target market (those typing the selected keywords) know you and your brand.
  • Traffic: As we saw in the statistics, being on the top results pay off in terms of bringing people to your site
  • Revenue: Organic results are considered trustworthy by people. Visitors are more likely to close a sale from a website that they found from an organic search than from a company they found from traditional advertisements.
  • ROI: Advertising is expensive. SEO offers the best return on investment in terms of inbound marketing channels. SEO has on average a 15% ROI followed by Social Media with 13% and E-mail marketing with 12%.

What are Some of the SEO Tactics Used?

  • backlinksBuilding back-links: When you have back-links of reputable websites, Google will suppose your website is reputable too. Google has something called PageRank which is a measure ranging from one to ten that rates websites according to their importance on the internet. Having back-links of websites with high PageRanks (6 or above) will boost your website’s rankings
  • Content creation: Content creation is used for the purpose of creating back-links. Content isn’t limited to written content, it can also be an info-graphic, a video, etc. This content can be shared on other sites by people providing the wanted back-links.
  • Keyword research and optimization: If you happen to own a local online book store in Miami, Florida, you shouldn’t optimize your site for the keyword “bookstore”. If you were Amazon, that would work, though. Anyhow, depending on the size and type of your business, your geographic location, and your target market, a SEO expert will determine which are the best keywords to optimize in your case. With a little common sense you can come up with keywords yourself. On top of researching which keywords better suit your website, optimizing those keywords is the next step. Those keywords should appear on titles, subtitles, URLs, image file names, bold and italic text in website content, and a specific number of times every few hundred words also in the website content itself.
  • Other tactics include: speed up website loading times, adapt the website’s design to make it more user friendly, include a Sitemap in the website, etc, etc.

Can I Do SEO Myself or Should I Hire an Expert?

SEO can get very complex and it can’t be done in one day. For instance, building back-links requires you to build contacts such as authors of prestigious blogs, etc. This can take a lot of patience and time. If you are willing to put the time to learn and implement SEO in your site, you can do it yourself. Even if you don’t do this, you can still implement some simple SEO tactics which will add up to the ranking you get. Anyhow, if you are serious about going up the “Google ladder”, hiring an expert is the best option available.

Search Engine Marketing Basics

Most businesses haven’t still caught up with the whole internet thing. One of the reasons that’s the case is probably because they still don’t understand how things works on the web. Marketing itself will not change in a thousand of years but the means to reach customers will change very often. That’s the key here: A way to reach more customers. With over 50 billions searches daily on Google alone, you should ask yourself what are people searching for? Trust me it’s not about 100% Kim Kardashian, or the latest trend whatever that might be. Buried inside those searches are people looking for the exact services you offer.

How to get found on search engines 

The principle of search engines are very simple: the user type in a key phrase and the search engine must return the most relevant page to that query.  That’s all there is about search engines. Now the game is to create content targeting a specific key phrase and make sure that when people type it in they are able to first see your page within the search result, click on your page and land on the content you specially crafted for that key phrase.

Targeting your content to a specific keyword (key phrase) was the first step toward getting found on search engines. Now that your content is ready it’s time to decide whether you are going to use Pay Per Click (PPC) advertising or search engine optimization (SEO).

PPC Advertising

ppc advertising

Like it suggest you will be paying a certain amount to the search engine company a fee every time someone click on your listing in the search result. The red rectangle in the image above outline the top Ads on Google for the keyword “bar stools”. This means you can set up an ad to show one some type a certain keyword and show up in the search result for that. This gives you instant exposure and traffic to your website. Keep in mind that to be listed in the top 3 results ads you need to meed certain criteria such as high quality score and bid. You can learn more about Ads on google by searching Adwords on Google.

SEO Marketing 

By using an search engine optimization campaign for your website you will be able to make your website appear in higher rank in the results. You will be delight to know that people prefer to click on organic search result than ads. In fact a MOZ study found that the 1st organic search result get an average of 35% click-through-rate (CTR) while all ads combined get an average of 10% CTR. This is why even if you are only looking for instant reach with Ads you should use SEO as a long term strategy for your business.

Finally 

Every business is different but the fundamental stay the same. People click more on organic search results because you can’t simply pay your way to the top like ads. This is a trust factor for customers. Even if your budget is limited limited to PPC, an SEO first approach will give you better result now with PPC and later with organic traffic.

 

Learn more on Search Engine Optimization with this bonus video: